Having a website is all well and good but if you don’t include the important stuff, it’s kind of pointless.
I’ve written this blog with new business owners in mind and I’ll share with you 10 of the most important things to include on your website to convert visitors to clients and customers.
It might seem obvious but you’d be amazed at how easily including your business name can be forgotten.
Don’t rely on your logo to highlight it, just because it’s obvious to you, it might not be obvious to other people.
Plus, in terms of SEO (search engine optimisation) mentioning your company name in your copy is helpful.
You’d be surprised at how many websites I’ve seen, that don’t have a logo.
In order to build brand recognition, having your logo on your website is essential and it should always be in your header, so it can be seen on every page of your website.
This will help your customer to recognise you on various platforms including social media.
Your homepage needs to have at least 300 words about what you do, to capture the client’s interest and make them want to find out more about your business.
You don’t want War and Peace as this could instantly put people off but you do need a short paragraph on who you are, what you do and how you can help.
The reason I suggest 300 words as this is the kind of length that Google prefers from an SEO perspective.
Prospective clients/customers will often want to know more about you/your business and whether your values align with theirs.
How much you share of your personality is up to you. Most businesses run by a single person, generally have the same business personality as the owner, because we are our businesses.
If you’re not sure what your business values are, I recommend exploring that more – perhaps even with a coach who will be able to help you articulate them.
Your website needs to leave visitors with an understanding about what you do and how that will help them.
They should be able to find out what you sell or what services you offer almost immediately after loading up your website. Make it clear what you can do for them and why they need you.
Be clear about what it is you want your visitors to do, you can’t assume they’ll do what you want them to automatically, you need to be explicit.
Simple calls to action such as ‘Get in touch to see how I can help your business today’ or ‘Visit our YouTube channel to see our latest work’ can make a real difference to whether or not people continue their customer journey with you.
Reviews or testimonials give people confidence in your products or services. It’s pretty rare these days for someone to buy something without checking at least a few reviews.
Testimonials give your website visitors confidence and will help encourage prospective clients to work with / buy from you.
Your website isn’t the place to be modest. If someone was really impressed with your work or product, shout about it!
As the famous phrase goes – a picture tells a thousands words. They are great for telling your story, without you having to actually tell it and they also convey a lot about your brand.
All your images should be high quality and original but this can be difficult when you’re first starting out. If you don’t have any photos of you/your business look for on brand stock images you can use to plug the gaps.
You can find my blog about sourcing stock images here.
There’s no point telling the client all about how great your business is if they have nothing to follow it up with.
Make sure your preferred method of contact is clear, up to date and clearly signposted.
It’s also a good idea to include multiple ways of contacting you so a potential client can use what works best for them.
When it comes to SEO one of the most important things to include on your site is your keywords. Think about the words people will use to find you…these are your keywords. If you use these keywords consistently and regularly throughout your website you’re more likely to appear in searches for those seeking particular items or services.
Well, that’s the 10 – it could easily have been a list of 25 but I’ll save the rest for another day!
If you need help understanding or implementing any of the content listed in this blog, please get in touch for a chat about how I might be able to help you.
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If you found this useful, interesting or insightful, please feel free to share it with your friends and social media audiences. Sharing doesn’t cost anything but can make a difference to businesses like mine.
Thank you x
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