Google & Yahoo Changes – What You Need To Do (& How)

What’s happening?

From 1st February Google & Yahoo are making updates to their email system. This means if you’re emailing anyone with a Yahoo or Gmail email address, you need to ensure you’ve got certain things in place to limit your chance of emails being ‘undelivered’. 

What do you need to do?

There are a few things you need to do, which I’ve explained in a video, as well as writing them out below. Most of which are DNS setting related.

Watch this first…

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1. Add a DMARC record to your domain

This is only a requirement for those sending over 5,000 emails a day but it seems like a good time to set up the basics of this, so you’re following best practise and prepped for the future.

Go to https://easydmarc.com/tools/dmarc-lookup put your domain name in and check the status. 

If your DMARC status is not valid, you will need to add this DNS record to your domain name:

Type: TXT
Name: _dmarc
Value: v=DMARC1; p=none;

2. Authenticate your domain in Mailchimp / other email marketing platform

If you use Mailchimp, watch the video and I’ll show you where to go and what to do. If you use another email provider, Google “How to authenticate my domain on xxxx”, then follow the instructions. 

Again, this will involve updating your DNS settings.

3. Check your campaign defaults

When you’ve authenticated your domain, you want to make sure you’re sending emails from that domain email address. Check your audience defaults and make sure if you’re replicating old campaigns, you’re not using an old email address.

4. Is your website sending emails?

If your website is transactional or sending emails for another reason, make sure you’ve got your domain name connected and verified as well. You’ll also want to add some DNS records to reflect the server these emails are coming from e.g. WordPress or Wix.

If you’re still using something like goldfinch@gmail or christina@icloud, now is the time to get a branded email address.
You can’t do any of the things above with a generic email address and it looks more professional when you use one with your domain name. You can take out a Google Workspace account or if I’m hosting your website, get in touch about your emails.

Stuck or panicking?

You can book a one to one training session with me, if you’d like me to go through this with you on Zoom (£37.50 for 30 minutes).

Or book me for half an hour, give me access to everything I’ll need and I’ll get it sorted for you (£27.50).

p.s. this techy stuff is boring / annoying / overwhelming / [other words] but necessary. I know, it sucks. I’m here for you if you need me. But also, I believe in you. You’ve got this.

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